SKILLS
Below is an overview of the skills that shape how I work - from strategy and marketing to leadership and execution. These areas represent both my professional expertise and the hands-on approach I bring to building thoughtful, culture-driven brand campaigns.
Strategy, Marketing & Thought Leadership
Brand and experiential strategy, cultural insight, and integrated marketing planning, paired with executive-level leadership and cross-functional decision-making to drive clarity and impact.
Content Creation, Styling & Storytelling
Culture-forward content creation rooted in fashion, sneakers, and personal style, spanning creative direction, styling, and on-camera storytelling that brings brand narratives to life.
Brand Partnerships & Relationship Building
Strategic partnerships, brand collaborations, influencer and creator integration, negotiation, and long-term relationship management built on trust and mutual value.
Experiential Marketing & Events
End-to-end experiential marketing and live event strategy, including operational oversight, agency and vendor management, budgeting, and multi-market activations that create immersive brand experiences.
Global Communications & Public Relations
Global communications strategy, public relations, messaging and narrative development, earned media, executive visibility, and stakeholder alignment across regions and audiences.
Community Building & Social Impact
Community engagement, advocacy, and purpose-driven initiatives that amplify underrepresented voices and use brand platforms to drive meaningful, lasting impact.
