Paulina brings a rare mix of cultural intuition and translating big brand objectives to community engagement. At Foot Locker, she consistently translated brand strategy into work that felt genuinely connected–never forced, never performative. She understands how large, complex organizations move, and she knows how to unlock creative solutions that drive both relevance and results. Paulina’s impact shows up not just in the work itself, but in how teams think bigger and experiences become doper because of her leadership. She has made an impact on the culture because she is a part of it.